The Women's Empowerment Principles are a set of Principles for businesses offering guidance on how to empower women in the workplace, marketplace, and community. They are the result of a collaboration between the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) and the United Nations Global Compact. The development of the Women's Empowerment Principles included an international multi-stakeholder consultation process, which began in March 2009 and culminated in their launch on International Women’s Day in March 2010.
Agritrade also has been a sincere supporter of UN WEPs, supporting gender equality at workplace.
The Sustainable Development Goals (SDGs) were set in 2015 as 17 goals aimed to be achieved by the member states of the United Nations by the end of 2030, to eradicate poverty, protect our planet and ensure that all people live in peace and prosperity.
As the Agritrade family, we are committed to carrying out all our activities in line with the United Nations Sustainable Development Goals.
The Business Against Domestic Violence (BADV) Project, that Agritrade got involved in 2017 to eliminate the negative effects of domestic violence and gender inequalities and ensure a more peaceful and safe working environment, was developed by Sabancı University Corporate Governance Forum in order to render the violence against women more visible and identify means of support and precaution against domestic violence by establishing support mechanisms in the workplace. The project that was launched in 2013 with the support of UNFPA aims to raise awareness about women's rights and gender equality in the business world and to enable women to take a more active role in business life by improving the working conditions of women.
We Are Strong Together Platform
In societies where gender equality is ensured, women and men participate equally and effectively in business life and decisions; citizens win, the country wins, the business world wins. Turkey, on the other hand, is in the last place in terms of gender equality in the world. We must change this picture as fast as it is possible, and we need to mobilize the private sector as a pioneer of this change. While working to ensure gender equality, we believe that we are responsible not only for ourselves, but also for our suppliers, agencies, dealers, in other words, our ecosystem, and we think that great change is only possible working together.
We, as companies with business ties, have established the “We Are Strong Together Platform” in 2017, as an initiative of Unilever within the scope of the WEP’s. On behalf of mobilizing our ecosystem and inviting all our stakeholders to transform our ecosystem with the perspective of two basic philosophies: “change” and “impress”. Our purpose is to make sustainable living commonplace – and we’re on a mission to prove that sustainable business is good business but when it’s accomplished together. As We Are Strong Together Platform; we are committed to working for women's active participation in employment, their promotion in employment and their full and equal participation in decision-making processes in our own companies and encouraging, plus supporting other companies to make this change in their own environments. We Are Strong Together Platform calls on the entire business world to change itself and influence its ecosystem to achieve gender equality.
In 2017, as the Agritrade family, we attempted to adopt UN’s “Orange the World” campaign to Izmir, the city where we all live. “Orange the Izmir” campaign started along with the UN’s 16 days of activism. The goal was to raise awareness about inequality arising from gender roles, preventing gender-based discrimination and all forms of violence against girls and women. The campaign which had widespread media coverage, with the support of the business world, sports clubs, NGOs, and foundations, turned out to be a large event in a very short span of time.
This was a great success and has encouraged us to pursue our aims with bigger enthusiasm and ambition in a more organized way. That is how we have decided to establish the Orange Association, as Agritrade team in 2018. Since then, Orange Association has been conducting all efforts to fight gender-based inequalities and gender-based violence particularly against vulnerable groups, including but not limited to women, children, the LGBTQI+, and refugees.
Wonderbag is a heat retention cooking bag that saves fuel, time, water, and money. Agritrade has been the representative of Wonderag in Turkey since 2012. The purpose of this social initiative in Turkey is to position the Wonderbag as a humanitarian aid product that could be used effectively in refugee camps.
The project was established in 2012 by Agritrade founder Işınsu Kestelli. The aim of the project is to provide women, especially those who live in rural villages, with free mammograms, thereby giving them the chance for early diagnosis.
The first mobile mammogram of Turkey was created for the project. The mammogram truck has been travelling around Turkey since 2012, with the support of the Ministry of Health, providing free mammograms to women.
Işınsu Kestelli Memorial Forest
Forests cover 30% of the Earth's surface. Habitats, which are vital for millions of species, provide important clean air and water resources and are also critical for combating climate change. One of the Sustainable Development Goals of the UN is to protect and restore terrestrial ecosystems such as forests, wetlands, drylands, and mountains. Therefore, we took action to reduce the loss of natural habitats and biodiversity, which are a part of our common heritage and the future of our planet, and planted 13,000 saplings in the 80-decare afforestation area on Manisa Yunt Mountain for the 60th birthday of the founder of our Agritrade family, Işınsu Kestelli.